What blogs do people read the most in 2025?

People aren’t reading fewer blogs-they’re just reading smarter. In 2025, the blogs that pull in millions of readers every month aren’t the ones with the fanciest design or the most hashtags. They’re the ones that solve real problems, speak like a friend, and stick around long after the trend fades.

News and current events blogs still dominate

If you want to know what’s actually happening in the world, you don’t scroll through Twitter anymore. You go to blogs. Sites like Substack newsletters from journalists like Matt Taibbi and Bari Weiss pull in 500,000+ subscribers each. These aren’t traditional news sites-they’re personal, deeply researched, and unfiltered. Readers trust them because they don’t chase clicks. They chase truth.

Even in Australia, local news blogs like The Conversation and Guardian Australia’s long-form analysis sections see spikes of 200% during major events like elections or climate disasters. People want context, not headlines. They want to understand why something matters, not just that it happened.

Personal finance blogs are the quiet giants

Every month, over 12 million people visit blogs like Mr. Money Mustache, The Simple Dollar, and Financial Samurai. Why? Because money stress is real. Inflation didn’t go away. Rent keeps rising. Salaries didn’t keep up. These blogs don’t sell courses. They show real numbers: how much someone saved on groceries, how they paid off $80,000 in debt in three years, what their monthly budget actually looks like.

One post on Financial Samurai about how a teacher in Ohio retired at 42 with $1.2 million in investments got 1.8 million views in 90 days. Not because it was flashy. Because it was believable. The writer shared bank statements. He showed screenshots of his 401(k). People don’t want advice-they want proof.

Health and mental wellness blogs are booming

Post-pandemic, mental health isn’t a side topic-it’s the main topic. Blogs like Psychology Today (which now runs dozens of expert-authored blogs) and independent writers like The Holistic Psychologist on Instagram-turned-blog have built audiences of 2-5 million monthly readers.

What’s working? No fluff. No ‘manifest your dreams’ nonsense. Just science-backed tools: how to reset your circadian rhythm after sleep deprivation, what actually happens in your brain during anxiety attacks, how to talk to your doctor when you’re dismissed. One post on sleep cycles, written by a nurse in Melbourne, got shared 47,000 times on Reddit. Why? Because it fixed something that kept people up at night.

DIY and practical skills blogs are having a renaissance

People are tired of buying things they can fix. Blogs like Instructables, Make:, and niche sites like FixItWithJen (a DIY repair blog from Sydney) are seeing record traffic. In 2025, 34% of readers under 35 say they’ve repaired something-phone, appliance, furniture-because they found a blog tutorial first.

It’s not about being a craftsman. It’s about saving money and feeling capable. A post titled “How I fixed my broken toaster with a $3 resistor and a screwdriver” got 2.1 million views. Comments? “I did this last week. My wife thinks I’m a genius.” That’s the magic.

Climate action and sustainability blogs are growing fast

Forget greenwashing. People are tired of brands saying they’re eco-friendly. They want to know what actually works. Blogs like TreeHugger, Earth.org, and Zero Waste Home (run by Bea Johnson, who lives on less than $100 a month in waste) are pulling in younger audiences than ever.

A recent post on how to compost in an apartment without a balcony got 1.4 million views. Why? Because it showed step-by-step photos of a $20 setup using a plastic bin, bokashi bran, and newspaper. No fancy gear. No lectures. Just a real solution for a real problem.

Why these blogs win-and others don’t

The blogs that dominate aren’t the ones with the most ads. They’re not the ones that post five times a day. They’re the ones that do three things well:

1. They answer one specific question better than anyone else.
2. They show real people, real data, real mistakes.
3. They don’t try to be everything to everyone.

Compare that to blogs that post generic “10 Tips for Better Sleep” with stock photos and no sources. Those get 500 views. The ones that say, “I slept 5 hours a night for 18 months. Here’s what changed after I stopped drinking coffee after 2 PM,” get 200,000.

Readers aren’t looking for content. They’re looking for confidence. They want to know someone else has been there, tried it, and survived.

What’s changing in 2025

Two big shifts are reshaping what people read:

First, AI-generated content is getting worse. Readers can spot it now. Too smooth. Too perfect. Too empty. The blogs that are growing are the ones that feel messy-typos, personal stories, unpolished photos. That’s authenticity.

Second, people are reading less but deeper. The average time spent on a top blog post is now 8 minutes and 12 seconds. That’s up from 4 minutes in 2022. People are willing to invest time-if the payoff is real.

One blog, Why I Left My Job, shares anonymous stories from people who quit corporate roles. Each post is 3,000+ words. No ads. No newsletter signups. Just raw stories. It gets 3 million monthly readers. Why? Because someone out there is thinking about quitting-and they need to know they’re not alone.

What you should do if you’re starting a blog

Don’t try to cover everything. Don’t chase trends. Pick one thing you know deeply-something you’ve lived through-and write about it like you’re talking to a friend who’s struggling with the same thing.

Are you good at saving money? Write about how you stopped buying coffee for six months and saved $1,200. Are you fixing your own car? Show the grease on your hands. Are you managing anxiety with daily walks? Tell us what you think about during those walks.

People don’t read blogs to be entertained. They read them to feel less alone. The most read blogs in 2025 aren’t the loudest. They’re the ones that whisper the truth-and then wait for you to nod and say, ‘Me too.’