DPDP Compliance
The Digital Personal Data Protection Act, 2023 (DPDP) is India’s first comprehensive data protection law, designed to safeguard the personal data of individuals while enabling responsible data processing. This page explains how The PR Tech complies with the DPDP and outlines your rights as a data subject.
Scope and Applicability
The DPDP applies to the processing of digital personal data within India. The PR Tech, as a data fiduciary, collects minimal personal data solely through automated means such as website analytics, cookies, and server logs. No user registration, account creation, or manual data collection occurs on this website. All processing is limited to improving content relevance and site performance.
Your Rights Under DPDP
Under the DPDP, you have the following rights:
- Right to access your personal data held by The PR Tech
- Right to correction of inaccurate or incomplete personal data
- Right to erasure of your personal data
- Right to grievance redressal if you believe your rights have been violated
- Right to nominate another individual to exercise your rights in case of death or incapacity
Note: Since The PR Tech does not store identifiable personal data beyond anonymized analytics, most requests will result in confirmation that no data is held.
How We Comply
The PR Tech complies with the DPDP by:
- Collecting only non-identifiable data through third-party analytics tools (e.g., Google Analytics)
- Ensuring all data processing is lawful, fair, and transparent
- Implementing technical safeguards to prevent unauthorized access
- Not retaining personal data longer than necessary
- Not sharing data with third parties for commercial purposes
Data We Process
The only data processed includes:
- IP addresses (anonymized)
- Browser type and device information
- Pages visited and session duration
- Cookie identifiers (for functional purposes only)
This data is aggregated and anonymized. No names, email addresses, phone numbers, or other personally identifiable information are collected or stored.
Legal Basis for Processing
The legal basis for processing under the DPDP is legitimate interest — specifically, to ensure the website functions properly, analyze traffic patterns, and deliver relevant content to our audience. No consent is required for this type of anonymized processing under Section 13 of the DPDP.
How to Exercise Your Rights
To exercise your rights under the DPDP, please send a request to our Data Protection Officer via email:
Email: [email protected]
Include in your message:
- Your full name
- Any associated email or identifier used on the site
- The specific right you wish to exercise
- Proof of identity (e.g., scanned copy of government ID if requested)
We will respond within 30 days. If additional time is needed, we will notify you with reasons for the delay.
Response Timeframes
Under the DPDP, we are required to respond to your requests within 30 days. In exceptional cases, this may be extended by an additional 15 days, with written notice provided to you.
No Discrimination Policy
The PR Tech will not deny services, charge different prices, or provide a lower quality of service to you because you exercised your rights under the DPDP. Your decision to request access, correction, or deletion of your data will not affect your ability to use this website.
Updates and Changes
We may update this DPDP Compliance page periodically to reflect changes in the law or our practices. Any material changes will be posted here with an updated effective date. We recommend reviewing this page regularly.
Contact Information
If you have questions, concerns, or wish to file a complaint regarding data processing under the DPDP, please contact:
Name: Kieran Lockley
Email: [email protected]
Address: Aluva Head Post Office, Bank Junction, Aluva, Ernakulam, Kerala 683101, India
You may also lodge a complaint with the Digital Personal Data Protection Board, established under the DPDP, if you are unsatisfied with our response.
