If you're thinking about building a website in India, Wix is one of the first names that pops up. It’s easy, it’s visual, and it promises a site without coding. But how much does it actually cost? And is it worth it for someone in India looking to start a small business, portfolio, or blog?
Wix Pricing in India: The Basic Plans
Wix offers four main paid plans in India, all billed yearly. There’s no monthly billing option for Indian users, so you pay upfront for the full year. Here’s what you get at each level:
- Free Plan - ₹0 per year. You get basic website building tools, but your site will show Wix ads and carry a yoursite.wixsite.com URL. Not ideal for business.
- Combo Plan - ₹199 per month (₹2,388 yearly). This is the entry-level paid plan. You get a custom domain (like yourbusiness.in), 10 GB storage, and no Wix ads. Good for personal blogs or small portfolios.
- Unlimited Plan - ₹299 per month (₹3,588 yearly). Adds 50 GB storage, free SSL, and more bandwidth. Best for growing businesses or e-commerce starters.
- Business Basic Plan - ₹499 per month (₹5,988 yearly). This is where you unlock online sales. You can sell up to 50 products, accept payments via Razorpay, Paytm, or UPI, and get a free domain for one year.
There’s also a Business Unlimited plan at ₹699/month (₹8,388/year) for stores selling over 50 products, and a Business VIP at ₹1,199/month (₹14,388/year) with priority support and extra marketing tools. Most small businesses in India don’t need these unless they’re scaling fast.
What You’re Really Paying For
Wix isn’t just about the plan price. There are hidden costs that add up.
First, the domain name. The Business Basic plan includes a free domain for the first year. After that, you’ll pay ₹799-₹1,299/year to renew it. If you pick a .in domain, it’s usually cheaper than .com, but .com still carries more trust in India.
Second, payment processing fees. Wix charges 2.9% + ₹3 per transaction for Indian cards and UPI. That’s higher than some local platforms like Shopify or WooCommerce, which can go as low as 1.5% with Razorpay integration. If you’re selling ₹5 lakh worth of products a year, that’s an extra ₹15,000-₹20,000 in fees.
Third, apps and add-ons. Wix has a marketplace with tools for booking, forms, SEO, and analytics. Most cost ₹150-₹500/month extra. Need a booking system for your salon? That’s another ₹300/month. Want to add a live chat widget? That’s ₹200 more. These add up fast.
Wix vs Other Website Builders in India
Is Wix the cheapest option? Let’s compare.
| Platform | Basic Plan (₹) | Online Store (₹) | Custom Domain | Payment Fees |
|---|---|---|---|---|
| Wix | 2,388 | 5,988 | Free first year | 2.9% + ₹3 |
| Shopify | 3,288 | 4,888 | Not included | 1.5%-2.5% (with Razorpay) |
| WordPress.com | 2,988 | 6,988 | Free on higher plans | 2.9% + ₹3 |
| Webflow | 4,488 | 7,988 | Free on higher plans | 3% + ₹3 |
Wix is cheaper than Webflow and WordPress.com for basic sites. But Shopify’s entry-level store plan is actually cheaper than Wix’s Business Basic - and it has lower payment fees. If you’re serious about selling, Shopify might save you money long-term.
Who Should Use Wix in India?
Wix shines for people who want to launch fast and don’t want to deal with tech headaches.
It’s perfect for:
- Freelancers showing off portfolios (photographers, designers, writers)
- Local businesses like salons, cafes, or tutors needing a simple site
- Small shops selling under 50 products
- Anyone who’s never coded and doesn’t want to learn
It’s not ideal if:
- You plan to sell more than 50 products - the upgrade cost jumps sharply
- You need deep SEO control - Wix’s SEO tools are basic
- You want to integrate with Indian payment gateways like PhonePe or Google Pay directly - Wix doesn’t support them natively
- You’re scaling fast and need custom backend features
Real-World Cost Example: A Small Business in Pune
Let’s say Priya runs a handmade jewelry shop in Pune. She wants to sell online.
She picks Wix’s Business Basic plan: ₹5,988/year.
She buys a .in domain: ₹999/year (after free year).
She adds a booking app for consultations: ₹300/month = ₹3,600/year.
She runs a few ads and uses Wix’s email marketing tool: ₹200/month = ₹2,400/year.
Total annual cost: ₹12,987.
She sells ₹8 lakh worth of products yearly. Wix takes 2.9% + ₹3 per transaction. With 1,000 sales, that’s ₹24,800 in fees.
Her total cost to run the site: ₹37,787/year.
If she used Shopify with Razorpay, her platform cost would be ₹4,888/year, payment fees around ₹12,000, and apps might cost ₹3,000. Total: ₹20,000/year. She’d save ₹17,787 - nearly half.
Is Wix Worth It in India?
Yes - if you value simplicity over savings.
Wix is the easiest website builder for non-tech users in India. You drag, drop, and go live in a day. No plugins to install. No server settings to worry about. If you’re just starting out and don’t want to spend weeks learning, Wix is a solid pick.
But if you’re serious about growing your online sales, you’ll hit limits fast. The payment fees, app costs, and lack of deep customization make it expensive in the long run. Many Indian entrepreneurs start with Wix, then switch to Shopify or WordPress + WooCommerce once they hit ₹5-10 lakh in annual sales.
Think of Wix like a rented apartment. It’s clean, ready to move into, and you don’t need to fix the plumbing. But you can’t renovate it, and the rent goes up every year. If you plan to stay long-term, buying (WordPress or Shopify) makes more sense.
How to Start on Wix in India (Step-by-Step)
If you’re ready to try Wix, here’s how to do it right:
- Go to wix.com and click "Get Started".
- Select "Business" as your goal - even if you’re not selling yet.
- Choose a template that matches your industry (e.g., "Shop" for stores, "Portfolio" for creatives).
- Use your own name or business name for the site - avoid generic names like "MySite123".
- Upgrade to Business Basic immediately - skip the Free and Combo plans. You’ll regret not having a custom domain.
- Connect Razorpay or Paytm as your payment gateway - don’t use Wix Payments if you want lower fees.
- Install the Wix SEO Wiz tool and run it. It’ll guide you through basic on-page SEO.
- Upload clear photos of your products or services. Blurry images hurt trust.
- Test your site on a mobile phone. 70% of Indian users browse on phones.
- Launch, then update your site every 3 months with new products or blog posts.
Frequently Asked Questions
Is Wix really free in India?
Yes, Wix offers a free plan in India with no time limit. But your site will show Wix ads and use a Wix subdomain like yoursite.wixsite.com. For any professional use - even a personal portfolio - this looks untrustworthy. You’ll want to upgrade to the Combo plan or higher.
Can I use UPI with Wix in India?
Yes, but only if you’re on the Business Basic plan or higher. Wix supports UPI through Razorpay integration. You can’t accept UPI directly - you have to connect Razorpay as your payment processor. Make sure to set it up during checkout configuration.
Do I need to pay GST on Wix fees in India?
Yes. Wix charges 18% GST on all its subscription fees for Indian users. That’s added on top of the plan price. So a ₹499/month plan actually costs ₹589/month after GST. Always check your invoice - it should show GST separately.
Can I switch from Wix to another platform later?
You can export your content, but not your design. Wix doesn’t let you download your site as a full HTML file. You’ll need to rebuild your site from scratch on WordPress, Shopify, or another platform. Plan ahead - if you think you’ll outgrow Wix, start with a platform that allows easy migration.
Is Wix slow in India?
Wix servers are based in the US and Europe. Loading times can be slower in rural India or during peak hours. Use Wix’s built-in image optimizer and limit videos on your homepage. For better speed, consider WordPress with a local Indian host like Hostinger or BigRock.
Next Steps
If you’re still unsure, start with Wix’s free plan. Build a basic site and test it with 5 friends. Ask them: "Would you trust this business?" If the answer is no, upgrade to Business Basic and fix the design. If the answer is yes, you’ve got a working foundation.
But if you’re planning to scale beyond a few hundred sales a year, set aside ₹15,000-₹20,000 to migrate to Shopify or WordPress in 6-12 months. Wix is a great starter - but not a long-term home for growing businesses in India.
