Is Blogger Still Relevant in 2025? Usage, Trends, and Tips for Bloggers

Picture this: It’s 2004. You’re sitting at a chunky desktop, loading a shiny new website on Blogger. Fast-forward to 2025, and it’s easy to wonder: does anyone still care about Blogger? While it’s not exactly buzzing on Reddit or trending on TikTok, Blogger’s story isn’t the ghost town you might think. The reality is messier, more surprising, and sometimes downright practical, especially if you like things simple and free. Let’s untangle what’s actually going on with Blogger right now, and why it’s quietly humming along while the rest of the world obsesses over WordPress, Wix, or Substack.

Blogger’s Unlikely Staying Power: Stats and Real-World Use in 2025

Blogger, owned by Google since 2003, turns 26 this year. If you skim the headlines, you’d think everyone fled for trendier shores ages ago. But Google still keeps Blogger running—without fanfare, but without shutting it down. Why? Because numbers don’t lie, and Blogger’s got just enough loyalists to stick around. Even now, public internet scans show around 950,000 active Blogger domains (including blogspot.com subdomains and some custom domains). That’s a drop from 2.5 million a decade ago, but it’s not zero, not by a long shot.

Take a scroll through stats from Similarweb or BuiltWith for mid-2025, and you’ll spot Blogger holding a tiny but steady 0.7% of the global blogging platform market. For comparison, WordPress sites take over 38%, while Wix and Squarespace hover under 5%. Blogger’s share might look tiny, but in a world where countless platforms die quick deaths, this persistence is wild. Also, Blogger gets about 40 million unique visitors monthly, according to Google’s own internal dashboards updated for their ad partners earlier in the year.

So, who are Blogger’s users? In short: hobbyists, teachers sharing class updates, indie authors on a budget, and local businesses who just want “something simple.” Brazilians and Indonesians, in particular, make up huge chunks of Blogger’s traffic. In Indonesia, for example, Blogger is bundled into digital literacy programs, providing rural schools with a no-cost portal for classroom blogs. There’s also a surprising number of vintage tech bloggers reclaiming the early-2000s web feel. Yes, some corners of the internet never let go of classic Blogger themes.

Here’s a snapshot of active blog posts published on the biggest platforms as of May 2025:

And yet, nobody’s blogging about Blogger anymore—at least not loudly. It’s like this secret, unchanged playground hiding in a corner of the web, still getting steady traffic from Google Search, but rarely going viral. If you’ve ever stumbled on an old recipe or craft tutorial, odds are it’s on a blogspot.com page quietly clocking hits.

Why People Still Use Blogger: The Honest Pros (and the Annoying Cons)

Blogger’s biggest draw is how absurdly easy it is. You sign in, pick a theme, start typing, and boom—your first post goes live for free. No hunting for web hosts, updating plugins, or paying for security certificates. For teenagers launching their first blog, retirees recording family stories, or schools building class diaries, that’s about all they need. And it’s not just nostalgia talking. Blogger lets you add a custom domain, manage basic layouts, and get Google AdSense integration basically out of the box. For a segment of users, that’s still gold.

Did you know Blogger sites still get indexed super fast by Google? While nobody gets secret SEO perks just for being on a Google-owned platform, new posts on a Blogger domain do make it into search results remarkably quickly—sometimes within minutes. For people running quick experiments, news microblogs, or time-sensitive hobby pages, that speed counts.

There’s also the zero-price tag. WordPress.com starts to feel pricey once you add a custom domain or want to run serious ads. Wix and Squarespace are monthly subscriptions. Blogger? As long as Google’s running Gmail, Blogger probably isn’t going anywhere. There’s never been an upsell push, and even large blogs can serve millions of visits per month at no charge.

• Blogger supports HTML tweaks, so you can insert ads, widgets, or even basic analytics scripts.
• No storage limits for most users—every post, every image, sits happily inside your allotted Google Account storage.
• Auto-backups and Google Account security policies keep things fairly resilient to hacks compared to a self-hosted WordPress install.

But let’s not gloss over where Blogger starts to feel more relic than resource. The themes are outdated, even with the “Contempo” refresh from 2017. There’s little customization unless you hand-code your CSS. Third-party widgets and gadgets dried up years back, so you won’t find an easy plug-and-play for fancy newsletter pop-ups or e-commerce shops. Mobile responsiveness is basic, though usable. And if something breaks, well, you’re out of luck: Google’s support is minimal, mostly automated, and blanketed with disclaimers.

The Blogger community is also basically a ghost town on forums. If you hit a wall trying to embed TikTok videos or fine-tune SEO the way 2025 expects, Google’s docs just tell you to “try asking on the Product Forum,” which is a time capsule from 2013. Blogger blogs are still blocked in a few countries (like Pakistan as of June 2025) due to content moderation issues, so if your audience is global, this is a real snag.

Blogger vs. the Competition: Where It Actually Still Wins

This platform’s not aiming to be all things for all people. But put it head-to-head with newer rivals, and Blogger actually wins some rounds, especially for total beginners or the “set it and forget it” crowd. Here’s where Blogger stands out versus its heavyweight competitors today:

• Free Forever: Other platforms bait with trial periods or restricted free plans, then get you on upgrades. Blogger just… exists, for free, period.
• No Hidden Fees: Custom domain? No upcharge or surprise checkout screens. AdSense integration? Few hoops, fast setup.
• Google Ecosystem: Got a Google account? You’re already set up. Simple sharing with Google Drive, embedding YouTube, or linking Photos is a breeze.
• Quick Setup: The average setup time for your first Blogger site is under 8 minutes, according to a real-world test published on Indie Hackers in January 2025. That’s more immediate than WordPress, which requires picking a host, installing, and configuring themes.

If you just want a “digital diary” or a backstage newsletter, and obsessing about branding isn’t your thing, Blogger feels like a relief. For students who want to publish portfolios, schools handing out writing assignments, local clubs, or non-profits, it’s often good enough. Remember, not everyone wants to climb steep learning curves just to share thoughts or images.

But let’s be real: if your plans involve scaling into a global platform, selling products, or capturing emails like a lead-gen ninja, Blogger won’t cut it. SEO tools are basic, analytics integration is limited to what Google offers, and visual customization is barebones. For anything ambitious, WordPress (especially self-hosted with Elementor or Kadence), Ghost, or even Substack are quickly becoming the standard. And for online shops, Shopify, Wix, and Squarespace outpace Blogger by miles, both in features and modernity.

Here’s a summary of how platforms compare as of July 2025:

So, if you’re not sure which platform fits, ask yourself: do you want simple, hands-off, and free? Or do you want robust plugins, e-commerce, or stylish page builders? The answer basically writes itself.

Tips for Getting the Most from Blogger in 2025

Maybe you’re feeling the itch to fire up a simple site or resurrect an old blogspot. While you won’t get the flashiest tools, you can still craft a tidy, functional blog—and with a few tricks, make it way more effective than the default look. Here’s what’s working best for active Blogger users right now:

• Pick a modern-looking theme, then manually update color and font settings. Add your own logo in the layout section for a bit of polish.
• Add a custom domain. Domains cost $12 or less per year, and plugging one into Blogger is so straightforward that even total newbies can do it—Google Domains integration (while not as robust as before the Squarespace acquisition) is still available in profile settings. It makes you look less like you’re stuck in 2008.
• Embed Google Analytics 4. Use the Settings page to add your tracking code, and you’ll be able to see up-to-date traffic data even as Blogger’s own built-in stats lag a day behind.
• Turn on HTTPS for domain security. Blogger will auto-switch site resources over, but double-check each widget or image for “http://” links to avoid browser warnings.
• Stick to shorter posts with strong visuals. Blogger’s editor isn’t cut out for novels, but does great with photos and quick updates. Use native image compression tools or upload images through Google Photos for better loading speeds.
• If you want more advanced features, try embedding simple HTML or JavaScript widgets. There are still a few widget libraries that work with Blogger, like weather snippets or Instagram feeds, but you’ll often need to paste the code directly into a gadget box.
• SEO isn’t rocket science. Write clear titles, use the label feature for categories, keep URLs short, and always fill out the search description box. Blogger blogs don’t get a magic boost, but clean posts do just as well as elsewhere with basic search hygiene.
• Make use of Google’s built-in backup. Hit the "Backup Content" button monthly, and save an offline copy of your posts. Blogger’s hosted on Google Cloud, but you don’t own the infrastructure—be paranoid, not sorry.
• If community matters, connect your blog to free newsletter tools like Mailchimp or ConvertKit using RSS-to-Email features. Blogger won’t spam your readers or lock you into a paid plan if you don’t hit massive subscriber numbers.
• Get found: Share each post directly to your personal or business Google Drive, then distribute using Google Workspace or Classroom tools (especially handy for teachers or teams).

The Blogger world isn’t what it was. But for the right projects, and the right people, it’s still kicking. Don’t get swept up by all the shiny “do everything” platforms. If you just want to write, share, and not pay a dime, Blogger might be the most underrated tool on the web. Try it before writing it off.