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Want to build a WordPress website in India but unsure how much it’ll cost? You’re not alone. Many people think WordPress is free, so they assume the whole site will be too. But the truth is, the cost of designing a WordPress website in India can range from ₹5,000 to ₹2,00,000 or more - depending on what you actually need. This isn’t about buying a theme. It’s about hiring someone to make your site work, look good, and perform well for your audience.
What’s Included in a WordPress Website Design?
When you ask for a quote, you need to know what you’re paying for. A basic WordPress website isn’t just installing a theme and calling it done. Here’s what most designers include:
- Domain name registration (₹500-₹1,500/year)
- Web hosting (₹1,500-₹10,000/year depending on traffic)
- WordPress installation and setup
- Theme selection or custom design
- Page building (homepage, about, contact, services, blog)
- Basic SEO setup (title tags, meta descriptions, image optimization)
- Mobile responsiveness testing
- Basic security setup (SSL, firewall, backups)
- Training or documentation on how to update content
If you skip any of these, your site might look nice but break under real use. A client once paid ₹8,000 for a "complete" site. Three months later, it got hacked because no security was added. Fixing it cost ₹15,000. Don’t let cheap turn expensive.
Cost Breakdown by Website Type
Not all WordPress sites are the same. The price changes based on what you’re building. Here’s what real projects cost in India right now:
| Website Type | Price Range (INR) | Best For |
|---|---|---|
| Basic Brochure Site | ₹5,000 - ₹20,000 | Small businesses, freelancers, local services |
| Portfolio Site | ₹15,000 - ₹40,000 | Photographers, designers, artists |
| Blog with Monetization | ₹20,000 - ₹60,000 | Content creators, affiliate marketers |
| Small E-commerce Store | ₹40,000 - ₹1,00,000 | Local shops, handmade goods, dropshipping |
| Custom Business Website | ₹80,000 - ₹2,00,000+ | Startups, SaaS, agencies, multi-location brands |
These prices are based on real quotes from freelancers and agencies in Mumbai, Delhi, Bangalore, and Pune in late 2025. Rates in smaller cities like Jaipur or Lucknow can be 20-30% lower.
Why Do Prices Vary So Much?
Two designers might charge ₹15,000 and ₹60,000 for what looks like the same site. Here’s why:
- Theme choice: A pre-built theme from ThemeForest costs ₹1,500. A custom design from scratch? That’s 5-10x more.
- Developer skill: A student learning WordPress might charge ₹500/hour. A senior developer with 5+ years of experience charges ₹1,500-₹2,500/hour.
- Time spent: A 5-page site built in 10 hours costs less than one built in 40 hours - even if both look similar. The extra time? Better UX, faster load speed, cleaner code.
- Support included: Some packages offer 30 days of free fixes. Others charge ₹2,000/month for ongoing support. Always ask.
- Plugins and integrations: Need a booking system? Payment gateway? CRM sync? Each adds ₹5,000-₹20,000.
One client hired a freelancer who used a free theme and 15 plugins. The site loaded in 8 seconds. We rebuilt it with a lightweight theme and 3 optimized plugins. Load time dropped to 1.8 seconds. Traffic jumped 40% in two months. Speed isn’t a luxury - it’s a requirement.
Where to Find WordPress Designers in India
You have three main options:
- Freelancers on Upwork, Fiverr, or LinkedIn - Best for small projects. You can find skilled people for ₹200-₹800/hour. But vet them. Ask for live demos, not just screenshots.
- Local agencies in metro cities - Good for businesses needing full service. They handle hosting, SEO, marketing, and maintenance. Expect to pay ₹50,000+ for a solid site.
- Online agencies based in India - Often cheaper than local ones. Many offer fixed-price packages. Check reviews on Clutch.co or Google. Look for agencies with at least 20+ WordPress projects listed.
Avoid agencies that promise "₹9,999 for a complete website". They’re using stock templates, no customization, and no real support. You’ll regret it when you need to update your contact info or fix a broken form.
Hidden Costs You Might Miss
Most people focus on the upfront price. But the real cost comes later:
- Hosting upgrades: Your ₹1,500/year shared plan won’t handle traffic spikes. Upgrade to cloud hosting? That’s ₹5,000-₹15,000/year.
- Plugin renewals: Many premium plugins (like Elementor Pro, WP Rocket, Rank Math) require yearly payments. Budget ₹3,000-₹10,000/year.
- Security updates: WordPress core, themes, and plugins need updates. If you don’t do them, hackers will. Hiring someone to handle this? ₹1,500-₹5,000/month.
- Content updates: Do you write your own blog posts? If not, hiring a writer costs ₹500-₹2,000 per post.
- Redesigns: Websites age. After 3-4 years, you’ll likely need a visual refresh. Budget ₹30,000-₹80,000 for that.
Think of your website like a car. The initial price is just the purchase. Maintenance, fuel, insurance - those are the real ongoing costs.
How to Save Money Without Getting a Bad Site
You don’t need to spend ₹1,00,000 to get a professional site. Here’s how to cut costs smartly:
- Use a lightweight theme like Astra, GeneratePress, or Kadence. They’re fast, customizable, and cost under ₹2,000.
- Use free plugins instead of premium ones where possible. For SEO, use Rank Math (free version). For caching, use LiteSpeed Cache.
- Build your own content. Write your own text, take your own photos. That saves ₹10,000+ in content fees.
- Start small. Launch with 5 pages. Add features later as you grow.
- Learn basic WordPress editing. YouTube has free tutorials. You don’t need to pay someone to change a word in a heading.
One entrepreneur built a ₹25,000 website using Astra, free plugins, and his own photos. Two years later, he added a shop and upgraded hosting. Total cost: ₹42,000. His site now brings in ₹4,00,000/month. He didn’t spend big - he spent smart.
What You Should Ask Before Hiring Anyone
Don’t just pick the cheapest bid. Ask these questions:
- Can I see your live WordPress sites? (Not just screenshots.)
- Will you use a child theme? (Important for updates.)
- Do you include SSL certificate and backup setup?
- What’s your process for mobile testing?
- Do you offer 30 days of free support after launch?
- Who owns the website files and domain?
If they hesitate or give vague answers, walk away. A good designer will answer clearly and show proof.
Final Advice: Don’t Rush the Decision
A WordPress website is your digital storefront. It’s not a one-time expense - it’s a long-term asset. Spending ₹10,000 on a site that breaks in 6 months costs more than spending ₹50,000 on one that lasts 5 years.
Look for balance. Not the cheapest. Not the most expensive. The right fit for your goals. If you’re starting out, aim for ₹20,000-₹40,000. That gets you a clean, fast, secure site with room to grow.
And remember: the goal isn’t to save money. It’s to make money. A good website brings clients. A bad one drives them away.
Is ₹10,000 enough for a WordPress website in India?
Yes, but only for a very basic site - 5 pages, a pre-built theme, no custom features, no ongoing support. You’ll get a functional site, but it won’t stand out. Most businesses find they need to upgrade within 6-12 months. If you’re serious about growth, budget at least ₹25,000.
Can I build a WordPress website myself for free?
Technically yes - WordPress.org is free. But you’ll still pay for hosting (₹1,500-₹10,000/year), a domain (₹500-₹1,500/year), and maybe a premium theme (₹1,500-₹5,000). You’ll also spend hours learning. If your time is worth ₹500/hour, you’re spending ₹10,000+ in labor. For most people, hiring a pro saves time and stress.
What’s the difference between a WordPress theme and a website design?
A theme is like a car’s body - it gives the look. Website design is the whole system: how the engine runs, how the brakes work, how the seats fit the driver. You can buy a fancy theme, but if the layout is confusing, the buttons don’t work, or the site loads slow - it’s not well designed. Design is about function, not just style.
Do I need a developer or can a designer handle it?
For most small to medium sites, a skilled WordPress designer can handle everything - no developer needed. They use page builders like Elementor or Brizy to create layouts without code. But if you need custom functionality - like a booking system that syncs with Google Calendar or a membership area - you’ll need a developer. Ask your designer what they can build without code.
How long does it take to design a WordPress website in India?
A simple site takes 7-14 days. A medium site with custom features takes 3-6 weeks. Complex sites with e-commerce or membership areas take 6-12 weeks. The timeline depends on how fast you provide content (text, images, logos). Delays usually come from the client, not the designer.
Should I choose a local designer or hire someone remotely?
Local designers offer easier communication and meetings, but they’re often 30-50% more expensive. Remote designers from India (even outside your city) can offer the same quality at lower rates. Many top WordPress designers work remotely. Focus on portfolio, reviews, and communication - not location.
