Blogger Salary Calculator
Estimate Your Monthly Blogger Income
Calculate your potential earnings based on traffic, niche, and monetization strategy. This tool uses the latest 2025 industry data from the article.
Estimated Monthly Income
Ad Revenue
$0.00
Affiliate Marketing
$0.00
Sponsored Posts
$0.00
Digital Products
$0.00
Membership Revenue
$0.00
Total Monthly Income
$0.00
Key Takeaways
- Average full‑time blogger makes $2,500-$4,500 per month, but numbers swing wildly.
- Revenue comes from ads, affiliate links, sponsored posts, digital products, memberships, and freelance writing.
- Site traffic, niche profitability, and monetisation strategy are the biggest salary drivers.
- Starting on a free platform can keep costs low, but switching to a self‑hosted site often lifts earnings.
- Tracking metrics and diversifying income streams cuts risk and boosts long‑term monthly income.
When you ask, “What is the salary of a blogger per month?” you’re really asking how much a person who creates content on a free blogging site can expect to pull in after taxes and expenses. The answer isn’t a single number; it’s a range shaped by traffic, niche, and the mix of monetisation methods you choose. Below we break down the moving parts, give you real‑world numbers for 2025, and hand you a checklist you can use to estimate your own blogger salary today.
Who Is a Blogger?
Blogger is a person who regularly creates and publishes written or multimedia content on a web‑based platform, often using free services such as WordPress.com, Blogger, or Medium. Bloggers range from hobbyists posting once a week to full‑time professionals publishing daily. While some treat blogging as a side hustle, others build a career around it, turning a personal passion into a steady paycheck.
Why Salary Varies So Much
Unlike a salaried job where pay is set by contract, a blogger’s income is performance‑based. Three core factors drive the monthly figure:
- Traffic volume: More visitors mean more ad impressions, clicks, and potential buyers.
- Niche profitability: Finance, tech, and health blogs tend to command higher ad CPMs and affiliate commissions than lifestyle or travel blogs.
- Monetisation mix: Relying on a single source, like ad revenue, caps earnings. Combining several streams raises the ceiling.
Other influences include audience geography (US visitors usually generate higher ad revenue), content format (videos often earn more than text), and the blogger’s personal brand strength.
Primary Income Sources for Bloggers
Below are the six most common ways bloggers turn page views into cash. Each item is defined with a short description and typical earnings range for 2025.
Advertising revenue is money earned by displaying third‑party ads on a blog, usually via platforms like Google AdSense or Mediavine. CPM (cost per thousand impressions) rates in 2025 average $5-$12 in the US, $2-$4 in Europe, and $1-$2 elsewhere.
Affiliate marketing involves promoting a product or service and receiving a commission for each sale or lead generated. Commission percentages vary: 4‑10% for physical goods, 20‑40% for digital courses, and up to 70% for SaaS referrals.
Sponsored posts are paid collaborations where a brand pays a blogger to write about its product, often with a disclosure. Fees range from $50 for micro‑influencers (under 5k followers) to $5,000+ for established niche authorities.
Digital products include e‑books, online courses, templates, or premium plugins created and sold directly by the blogger. Prices typically sit between $15 and $250, with profit margins of 80% or higher.
Membership sites charge readers a recurring fee for exclusive content, community access, or early releases. Monthly membership fees usually fall between $5 and $30, and a modest membership base of 200-500 can generate $1,000-$6,000 per month.
Freelance writing leverages the blogger’s writing skills to sell articles, copy, or newsletters to other businesses. Rates in 2025 average $0.10-$0.30 per word, translating to $500-$2,000 for a 5,000‑word assignment.
Average Monthly Earnings by Source (2025)
| Source | Typical Monthly Range (USD) | Key Variables |
|---|---|---|
| Advertising revenue | $200 - $2,000 | Page views, CPM, visitor location |
| Affiliate marketing | $100 - $1,500 | Conversion rate, commission %, product price |
| Sponsored posts | $50 - $5,000 | Audience size, niche authority |
| Digital products | $0 - $3,000 | Product price, sales funnel efficiency |
| Membership sites | $0 - $6,000 | Member count, monthly fee |
| Freelance writing | $300 - $2,200 | Hourly rate, project volume |
Real‑World Monthly Salary Examples
To illustrate how the numbers play out, here are three anonymised case studies pulled from bloggers who use free platforms but track earnings using the same metrics.
- Emma, lifestyle blogger on Blogger: 12,000 page views/month, 70% US traffic. Earns $350 from AdSense (CPM $8), $200 from a few affiliate links (Amazon), and $150 from occasional sponsored posts. Total monthly salary: $700.
- Ravi, tech reviewer on WordPress.com: 45,000 page views, niche focus on software tools. Generates $1,200 from Mediavine ads, $800 from SaaS affiliate commissions (30% on $2,600 sales), and $500 from freelance article sales. Total: $2,500.
- Lena, personal finance blogger on Medium: 80,000 reads, high‑income audience. Makes $2,000 from Medium Partner Program (based on reading time), $1,800 from high‑ticket affiliate courses (40% on $4,500), and $1,200 from a monthly membership club of 150 members. Total: $5,000.
Notice the jump in salary when traffic, niche profitability, and diversification increase. The same free platform can support a five‑figure monthly income if the right levers are pulled.
How to Estimate Your Own Blogger Salary
Use the following simple calculator to get a ballpark figure. Plug in your average monthly page views, the percentage of traffic from high‑CPM countries, and the number of affiliate conversions you expect.
- Estimate ad earnings:
(Page Views ÷ 1,000) × CPM. Use $8 CPM for US traffic, $3 for Europe, $1 for rest of world. - Estimate affiliate earnings:
Number of Conversions × Average Sale Price × Commission %. - Add sponsored post fees: multiply the number of deals you can realistically secure per month by your average rate.
- Factor in product sales:
Units Sold × Product Price × (1 - Cost %). - Total everything to see your projected monthly blogger salary.
For a quick sanity check, a blog with 30,000 US page views, 10 affiliate sales at $150 each (10% commission), and one $300 sponsored post would earn roughly:
- Ads: (30,000 ÷ 1,000) × $8 = $240
- Affiliates: 10 × $150 × 0.10 = $150
- Sponsored: $300
- Total ≈ $690 per month
Tips to Boost Your Monthly Salary
- Grow organic traffic: Focus on SEO basics-keyword research, internal linking, and fast loading times. Even a 20% traffic lift can raise ad and affiliate earnings proportionally.
- Target high‑paying niches: Finance, SaaS, health supplements, and specialized B2B tools typically have higher CPMs and affiliate payouts.
- Bundle offers: Pair a free guide with a paid e‑book or course. Bundles increase average order value and reduce friction.
- Build an email list: Email subscribers are more likely to convert on affiliate offers and purchase digital products.
- Negotiate better rates: Once you have traffic stats, approach sponsors for higher fees or revenue‑share deals.
- Consider a self‑hosted site: While free platforms keep costs at zero, moving to a self‑hosted WordPress site unlocks premium ad networks and more control over product sales.
Common Pitfalls to Avoid
- Relying on a single income stream - a dip in ad rates can wipe out earnings.
- Over‑promoting low‑quality affiliates - it hurts trust and reduces conversion rates.
- Ignoring taxes - freelance income is taxable; set aside 25‑30% of earnings.
- Neglecting site speed - slow pages lower ad impressions and SEO rankings.
- Skipping analytics - without tracking, you can’t optimise the revenue mix.
Quick Salary Checklist
- Track monthly page views and visitor geography.
- Calculate current CPM and adjust for ad network variations.
- List all active affiliate programs with commission rates.
- Record each sponsored post fee and contract terms.
- Count digital product sales and membership subscriptions.
- Review freelance writing invoices.
- Sum the totals and compare against your financial goals.
FAQs
How much does a part‑time blogger earn per month?
A part‑time blogger who publishes 2-3 posts a week and earns modest ad revenue typically makes $200-$800 per month, assuming 5,000-15,000 page views and a few affiliate clicks.
Is it possible to earn a full‑time salary from a free blogging platform?
Yes. Many bloggers on free sites like Blogger or Medium report six‑figure annual incomes by combining ads, high‑ticket affiliates, and paid memberships. Consistency, niche choice, and traffic volume are key.
What CPM should I expect for US traffic in 2025?
US CPMs generally sit between $5 and $12, with premium sites using Mediavine or AdThrive often reaching $10-$15. Seasonal spikes (e.g., holidays) can push CPM higher.
How do I decide between ads and affiliate marketing?
Start with ads for baseline income; they work on any traffic. Add affiliate links for products that match your niche, as affiliates typically yield higher per‑click earnings. Test both and keep the higher‑performing mix.
Do I need to pay taxes on my blogger salary?
Yes. Blogging income is considered self‑employment income in most countries. Register as a sole proprietor or LLC, keep records, and set aside roughly 25‑30% of earnings for taxes.
