Wix Ownership: Who Really Owns Your Website on Wix?

When you build a website on Wix, a drag-and-drop website builder popular among beginners and small businesses. Also known as Wix.com, it lets you create a site without coding—but what you get isn’t always what you think you own. Many people assume that if they paid for a plan and built their site themselves, they fully control it. That’s not always true. With Wix, you own the content you add—like text, photos, and videos—but the underlying structure, design templates, and hosting are locked inside Wix’s system. You can’t move your site to another platform like WordPress or Shopify without rebuilding it from scratch.

That’s where domain ownership, the separate right to use a custom web address like yourbusiness.com. Also known as custom domain, it’s something you can control independently comes in. If you buy a domain through Wix, you technically own it, but only as long as you keep paying Wix for it. If you cancel your Wix plan, you still own the domain name, but your site won’t work unless you reconnect it to a new host. And if you used a free Wix subdomain like yoursite.wixsite.com, you don’t own that at all—it’s tied to Wix’s system forever. This is a big difference from WordPress.org, where you own your site, your domain, and your data, and can move them anywhere.

Wix ownership also affects your ability to monetize. If you’re using Google Ads or affiliate links, Wix allows it on paid plans, but they can still restrict certain features. You can’t install custom code freely like you can on self-hosted platforms. And if Wix changes its terms—or shuts down a feature—you’re stuck. There’s no backup export for your entire site. You can download images and text, but your layout, animations, and integrations? Gone. That’s why so many people who start on Wix end up switching to WordPress later, once they realize they’re renting space, not building a home.

If you’re thinking about starting a blog or small business site, ask yourself: Do I want a quick setup, or real control? Wix is great for beginners who just want to go live fast. But if you plan to grow, scale, or eventually sell your site, ownership matters. The posts below break down exactly what you get—and what you don’t—when you use Wix in India, how it stacks up against WordPress, and what hidden costs come with "free" website builders. You’ll find real pricing breakdowns, ownership traps to avoid, and how to protect your work if you ever want to leave.