Is Blogger Still Used? A 2025 Reality Check

When Google launched Blogger back in 1999, it felt like the only easy way to get a blog online. Fast forward to 2025 and you’ll hear a lot of chatter about WordPress, Wix, and Substack. So, is Blogger still worth a look? Short answer: yes, but only for certain situations.

First, let’s talk numbers. According to recent traffic reports, Blogger hosts around 13 million active blogs worldwide. That’s a solid chunk of the blogosphere, and many of those sites still rank on Google. The platform’s tight integration with Google services (Analytics, AdSense, Search Console) keeps it attractive for beginners who want a quick, no‑cost start.

Why Some Bloggers Keep Blogger

If you’re just starting out, Blogger’s zero‑price tag and simple dashboard can be a lifesaver. You don’t need to buy a domain or pay for hosting—Google gives you a free sub‑domain (yourblog.blogspot.com) and handles the server side. The built‑in AdSense integration also means you can start earning from day one without fiddling with third‑party ad networks.

Another plus is security. Because Google runs the servers, you get automatic SSL, regular backups, and protection from most hacks. For hobby writers, personal journals, or small niche sites that don’t need heavy customization, Blogger’s “set it and forget it” vibe works nicely.

When to Move to Another Platform

Things get tricky when you need more design freedom or advanced features. Blogger’s template system is limited; you can’t add custom plugins, advanced SEO tools, or e‑commerce widgets the way you can on WordPress. If your traffic spikes or you want to sell products, you’ll quickly feel the constraints.

Also, branding matters. A custom domain (yourname.com) looks far more professional than a blogspot address, and many hosting providers let you use a domain for free or cheap. While Blogger does allow custom domains, the process is less straightforward than with WordPress.com or Squarespace.

Finally, community support is thinner. WordPress has millions of tutorials, forums, and plugins. Blogger’s help center is functional, but you won’t find a massive ecosystem of third‑party tools.

So, if you’re on Blogger and think about switching, start with these steps:

• Export your content via the Blogger Dashboard (File > Export). You’ll get an XML file.
• Set up a WordPress site (or any platform you prefer) and use an import plugin to pull in the XML.
• Choose a clean, responsive theme and map your old URLs to the new ones to keep SEO juice.
• Test your site on mobile, fix any broken links, and then point your custom domain to the new host.

In short, Blogger isn’t dead, but it’s more of a niche player today. It’s perfect for simple, low‑budget projects, and it’s still reliable for personal blogs that don’t need fancy features. If you’re aiming for growth, professional branding, or advanced functionality, start exploring WordPress, Wix, or even newer platforms like Ghost.

Bottom line: pick the tool that fits your goals. Blogger can be a great launchpad, but don’t stay stuck there if your ambitions outgrow the platform’s limits.