Best Blog Length for SEO in 2025 – How Many Words Rank on Google?

If you’re wondering how many words you need to write to rank higher, you’re not alone. Every blogger has tried to guess the magic number, but the answer isn’t a single fixed count. It depends on the topic, the competition, and what Google users expect. Below you’ll get the data, a quick way to decide your own sweet spot, and a few tricks to make every word count.

What the data says about ideal word count

Recent studies of top‑ranking pages in 2025 show an average length of 1,500 to 2,200 words for informational queries. Articles that dive deep, include examples, and answer follow‑up questions tend to stay on the higher end of that range. For product reviews or listicles, 800 to 1,200 words often perform just as well because readers look for quick answers.

Google’s ranking algorithm still looks for “expertise, authority, and trust.” When a page covers a topic comprehensively, it signals expertise. That’s why long‑form posts that cover sub‑topics, FAQs, and practical steps usually get a boost. However, length alone isn’t enough—relevance, structure, and user engagement matter just as much.

How to decide the right length for your topic

Start by searching the keyword you plan to target. Note the word count of the top three results. If they average 1,800 words, aim for at least 1,600 to stay competitive. If they’re around 900, a concise 1,000‑word post is a safe bet.

Next, outline the points you need to cover. Ask yourself: does each point add real value? If a section feels like filler, cut it. The goal is to answer every likely question a reader might have, not to hit a word target for its own sake.

Use headings, bullet points, and short paragraphs to keep the article scannable. Even a 2,000‑word post can feel light if it’s broken up well. Add images, tables, or screenshots where they help explain concepts—these visual breaks improve dwell time, which Google watches closely.

Finally, test and learn. Publish a post, track its behavior in Google Search Console, and note bounce rate and average time on page. If users leave quickly, you may have too much fluff. If they stay for a long time, you’re probably providing the depth they need.Bottom line: aim for 1,200‑2,000 words for most in‑depth guides, but always let the topic dictate the final count. Focus on answering the question fully, keep the writing clear, and let the data guide you. That’s the most reliable way to win rankings without writing endless filler.