Are Blogs Still Trendy in 2025? The Truth About Blogging

Remember back in the early 2000s, when your cool friend had that one funny Blogspot page, and every other click landed you in a rabbit hole of personal stories and questionable layouts? Now it feels like everyone’s distracted by TikTok dance trends or 30-second Reels. If you’re wondering whether blogs are actually still trendy in 2025—when AI is writing ad jingles and kids barely text with words anymore—you’re not alone. Here’s the real story: blogs haven’t disappeared, but the game is different. The way people write, read, and use blogs has changed, sometimes in wild ways.

The Evolution of Blogging: From Diaries to Digital Powerhouses

The blog scene used to be about personal diaries, home-cooked recipes, or travel misadventures. Back in 1997, there were fewer than 100 recognized blogs on the internet. Fast forward to 2025, and the number is estimated at around 600 million, according to TechJury’s latest roundup. But don’t let that big number fool you—most blogs don’t get much attention unless they do something different.

Why did blogs get so big? Well, search engines love fresh, original content. Google’s algorithm, as of its last major update in 2024, still prefers detailed written posts when ranking authoritative sources. That’s why businesses keep churning out how-to’s, reviews, and explainers. It’s not just about journaling now; it’s about building authority and trust. Some brands that started with just a humble WordPress blog—think Mashable or TechCrunch—grew into digital empires.

Social media might feel flashier, but there’s still power in long-form blogging. Take food influencer Pinch of Yum; their blog still pulls over 2 million visitors monthly, even with an Instagram following of over a million. It’s the in-depth guides, printable recipes, and SEO-friendly posts that keep people returning.

But here’s where the shift is obvious: people expect more than just plain text. Successful blogs often pack punchy images, cool infographics, and bite-sized video clips to break up the scroll. If you’re just copying your diary into a web page, you’ll get buried under a pile of AI-generated “best protein powder” reviews.

That said, classic blogging skills—storytelling, organizing info, showing what’s useful—still matter, probably more than ever. People can spot clickbait from a mile away now, and Google gets better every year at sifting quality from rehashed junk. Got something real or personal to share? A blog lets you go deep, show your voice, and actually own your audience—no dancing required.

Social Media Takeover: Are Blogs Being Replaced?

You might hear people say blogs are dying, and it’s easy to see why. TikTok hit 2.5 billion downloads in 2024, and the average user spends almost two hours a day scrolling. Instagram’s Threads, a Twitter-like platform, exploded after the 2023 launch, racking up 100 million users in five days. So, does that mean blogs are toast?

Not exactly. Social media is great for quick hits, memes, and trends, but it’s terrible for deep-dive info. Ever tried to look up an old TikTok hack or a news thread from two weeks ago? Good luck. Blogs are still way better for searchable, evergreen stuff. Take travel bloggers: Instagram posts might wow followers in the moment, but detailed blog guides—full of maps, costs, and sample itineraries—bring search traffic for years.

Also, social media platforms change the rules overnight. Remember when Facebook throttled business page reach in 2018, or when YouTube demonetized entire channels over shifting ad policies? If your whole brand lives on social media, you’re playing by someone else’s rules. With a blog, you control your content. Want to sell merch, share longer reviews, embed a podcast, or build an email newsletter? All possible on your own site. No algorithm drama.

Brands are savvy to this. A 2024 Content Marketing Institute survey showed that 92% of businesses still use blogs as part of their core marketing strategy. Social media pulls people in, but blogs close the deal: email sign-ups, product launches, deep tutorials—blogs are where those things happen.

Here’s a quick comparison of blog vs. social media performance in 2025:

Still, it’s not either-or. Most top bloggers promote their content across every platform and use social media as the bait that draws readers back to much deeper, richer blog content.

The Rise of Niche and Micro-Blogging

Now that the web is stuffed with endless “top 10” lists and generic posts, readers crave specificity. That’s why niche blogs are winning. Instead of trying to appeal to everyone, modern blogs laser-focus on smaller but passionate audiences—think vegan hiking snacks, DIY mechanical keyboard mods, or expats living in rural Japan. There’s traffic gold in those oddly specific hills.

Platforms like Substack and Medium saw huge growth in 2023-2024 for one big reason: creators want more direct relationships with their fans. Substack let writers send blogs straight to inboxes, even offering paid subscriptions. The most successful folks here aren’t big media companies, but solo creators—journalists, experts, or hobbyists who go deep, not wide. Some individual writers cleared $500K+ per year with fiercely loyal subscribers (that’s a real stat: Casey Newton of Platformer posted transparent earnings in 2024).

It’s the same for micro-blogging tools like Tumblr, which quietly bounced back from its “dead” reputation and now boasts over 400 million active users. Tumblr’s secret? Communities built around weird fandoms, memes, and ultra-niche hobbies. It’s like Reddit, but bloggier.

Rich, personal, and authentic stories stand out in a sea of polished AI-written sameness. That’s why Gen Z is driving a comeback for “personal blogs” in zine-like spaces full of bad fonts, simple coding, and zero corporate vibes. There’s a weird kind of nostalgia here—think early internet but with better memes.

If you want to create a new blog in 2025, pick a theme that’s specific, real, and maybe even a little odd. Don’t try to be the next TechCrunch; be the only one doing your thing well.

Tips for Blogging in 2025: What Actually Works Now?

If you’re thinking about starting a blog or reviving an old one, forget the outdated advice about keyword stuffing or slapping up daily posts. Google’s latest algorithms value expertise, original images, unique experiences, and formats that mix text with media.

• Get specific with your topic. Want to write about food? Drill down to a micro-niche. Maybe quick vegan lunches for construction workers.
• Mix in original images, short videos, and maybe the occasional infographic. Tools like Canva or Adobe Express make this way less intimidating than it sounds.
• Answer questions people are actually searching for. “People also ask” on Google is a goldmine for blog topic ideas—just type your main subject and look at what comes up.
• Don’t publish for the sake of publishing. Long gone are the days when daily posts helped. Now, lengthy helpful guides, unique stories, and personal takes get more love.
• Engage your audience directly. Comments, email lists, and even Discord channels let readers feel like they know you, not just your brand.
• Leverage AI for routine stuff—like correcting grammar, generating outlines, and speeding up research—but keep your own stories and style front and center.
• Mobile-first design isn’t optional. Over 70% of blog visits are on phones in 2025. A slow or clunky mobile site is a kiss of death.
• Don’t ignore privacy and accessibility. Dark mode is appreciated, and making sure your images have alt text helps everyone and can boost SEO like crazy.

And don’t let slow growth freak you out. According to Orbit Media’s annual blogger survey, the average blog post takes almost 7 hours to produce now, up from 2.5 hours in 2014. Most successful bloggers see their first big spike in traffic after consistently posting for 12 to 18 months. Patience pays.

Want to see stats? Here’s a quick table showing what successful bloggers do differently in 2025, thanks to Orbit Media:

The Real Value of Blogs: Why People Still Bother

If blogging seems outdated, you’re probably thinking of it as a public journal nobody reads. But the best blogs these days are practical tools, passion playgrounds, and personal brands all at once. Businesses use blogs to snag that sweet organic search traffic and build trust. Individual creators use them to reach like-minded fans or launch side hustles.

Take the financial independence crowd. Sites like Mr. Money Mustache and The Financial Diet are still drawing hundreds of thousands every month, even after more than a decade. Why? Deep explanations, real stories, and useful checklists. If you want shallow tips, you go to Twitter. If you want to understand how to retire early, you read a blog.

Even education silos use blogs. From “edutainment” math blogs to teacher resource sites, most are powered by people who love sharing what they know. Some of the biggest names in EdTech (think Khan Academy or Edutopia) built their influence on well-maintained blogs loaded with real advice.

One last thing to remember: Blogs are basically the backbone of the internet. When you Google a question—that random Stack Overflow answer or recipe page? Yup, still a blog at heart.

So, are blogs still trendy? Maybe not in the “viral meme” way, but they’re as important as ever for anyone who wants to build a reputation, a business, or even just a seriously deep community online. If you miss the quirky Web 1.0 energy, try launching your own niche or personal blog in 2025. You never know who you’ll reach—or how big you’ll get—if you put something original out into the world.