Wix Restrictions You Need to Know in 2025

If you’re thinking about building a site with Wix, you’ll quickly discover that the platform isn’t completely free of limits. Knowing these limits upfront saves you time, money, and frustration. Below we break down the most common restrictions, from the free plan to the higher‑tier subscriptions, so you can decide whether Wix matches your goals.

Free Plan Limits

The free tier sounds tempting, but it comes with a handful of hard rules. First, you only get 500 MB of storage and 500 MB of bandwidth per month. That sounds enough for a small personal blog, yet a single high‑resolution image can eat up that space fast. Second, Wix adds its own branding to every page – a tiny Wix logo in the corner and a “Powered by Wix” footer. You can’t remove it unless you upgrade.

Another hidden cost is the domain name. With the free plan you must use a sub‑domain like yourname.wixsite.com. Custom domains are locked behind paid plans, so you’ll have to pay extra to look professional. Finally, the free plan limits you to Wix’s basic apps. Advanced marketing or e‑commerce tools are blocked, meaning you can’t add a full shopping cart or email automation without upgrading.

Paid Plan & Advanced Limits

Upgrading to a Combo, Unlimited, or Business plan removes the Wix branding and lets you connect a custom domain, but new limits appear. Storage increases to 3‑20 GB depending on the tier, yet bandwidth is still capped at 20‑35 GB per month. If you run a media‑heavy site, you might run out of juice and see a slowdown.

Design flexibility is another area where Wix draws the line. You can’t edit the underlying HTML or CSS, so custom code is limited to Wix Velo widgets. If you need a truly unique layout or want to integrate a third‑party script that isn’t in the Wix App Market, you may hit a dead end. The drag‑and‑drop editor is powerful, but it forces you to work within Wix’s template structure.

SEO features also have constraints. While you can set meta titles and descriptions, you can’t fully customize URLs – Wix forces a slash after the page name, which can affect clean URL strategies. Moreover, the platform doesn’t support server‑side redirects, making it harder to preserve link equity when you change page slugs.

Finally, consider scalability. Wix’s e‑commerce plans let you add product pages, but there’s a soft ceiling around 500 products per store. If your catalog grows beyond that, you’ll need to migrate to a more robust platform. The same goes for app integrations; the Wix App Market caps the number of active apps, and each additional app can slow down page load times.

So, what can you do with these limits? If you’re building a simple portfolio, a personal blog, or a small brochure site, Wix’s free or low‑tier plans often suffice. For larger projects – online stores, membership sites, or high‑traffic blogs – you’ll likely need a higher plan or an alternative builder that offers deeper code access and fewer bandwidth caps.

Before you commit, make a quick checklist: Do you need a custom domain? Will you host large files or many product images? Do you rely on SEO‑heavy URL structures? If the answer is yes to any of these, plan for a paid Wix tier or look at competitors like WordPress, Squarespace, or Webflow.

Understanding Wix restrictions helps you avoid unpleasant surprises later. With the right plan, you can enjoy Wix’s ease of use while staying within the limits that matter to your project. Happy building!