Wix Plan Limits – What’s Really Included in Each Tier

Thinking about building a site with Wix? Before you click "Upgrade," you need to know exactly what each plan lets you do and where it draws the line. The free plan sounds tempting, but it comes with storage caps, bandwidth throttles, and Wix ads that can hurt credibility. Paid tiers lift many of these walls, yet they each have their own ceilings on bandwidth, product listings, and app integrations. Knowing these limits up front saves you from costly surprises later.

Free Plan: What You Can and Can’t Do

The free tier gives you a Wix sub‑domain, basic templates, and a drag‑and‑drop editor that’s easy for beginners. However, storage is capped at 500 MB and you’re stuck with Wix branding on every page. Bandwidth is limited to 500 MB per month, which means a sudden traffic spike can shut your site down temporarily. You also lose access to premium features like a custom domain, e‑commerce tools, and SEO apps. If you’re just testing ideas or running a low‑traffic hobby site, the free plan can work, but growth quickly hits a wall.

Paid Plans: Where the Limits Shift

Wix’s paid plans—Combo, Unlimited, Pro, and VIP—raise storage and bandwidth thresholds in stages. The Combo plan offers 3 GB storage and removes Wix ads, while Unlimited bumps storage to 10 GB and adds unlimited bandwidth, making it suitable for blogs or small business sites. Pro adds 20 GB storage plus advanced marketing tools, and VIP tops it off with 35 GB, priority support, and a larger suite of apps. Even the highest tier still limits the number of product listings (up to 1,000) and restricts certain third‑party integrations unless you buy extra add‑ons.

Beyond raw numbers, each tier comes with hidden costs that can add up. For example, connecting a custom domain often requires an annual fee, and premium apps for SEO, chat, or booking are sold separately. If you want to use Wix’s email marketing, you’ll need to purchase a separate email plan. These add‑ons can shave off the savings you thought you were getting with a “cheaper” plan, so always tally the total monthly cost before committing.

To make the best choice, match your site’s needs to the plan’s limits. If you expect steady traffic under 5,000 visits a month and need basic e‑commerce, the Unlimited plan usually covers you. For high‑traffic blogs, growing online stores, or sites that rely heavily on third‑party apps, the Pro or VIP tiers are safer bets. And if you’re not ready to invest, start with the free plan, track your traffic, and upgrade the moment you notice bandwidth warnings or storage alerts. This way you avoid downtime and keep your site looking professional.