Blog Income Statistics: Real Numbers, Trends & How to Boost Your Earnings

If you run a blog, you probably wonder how much money you can really make. The good news is that there are clear stats you can use to set realistic goals and pick the right monetization method. Below we break down the most recent data, highlight the biggest trends, and give you actionable steps to lift your income.

What the latest numbers say

In 2025 the average AdSense RPM (revenue per 1,000 page views) sits between $2 and $12, depending on niche, country and audience quality. Tech and finance blogs often see RPMs above $10, while lifestyle or hobby sites tend to hover around $3‑$5. A typical Indian blog earns roughly ₹150–₹300 per 1,000 views, which translates to about $2‑$4 USD.

Beyond ads, affiliate marketing still accounts for about 45% of total blog revenue for top‑earning sites. High‑ticket affiliate programs in finance, software, and e‑commerce can pull $0.50‑$1.00 per click, while low‑ticket niche products usually generate $0.05‑$0.10 per click. Combining ads and affiliates often pushes monthly earnings into the four‑figure range once a blog hits 100,000 monthly views.

How to use these stats for your blog

First, audit your current traffic. Pull the last 30 days of page‑view data, calculate your RPM, and compare it to the averages above. If you’re below the niche benchmark, look for quick wins: improve ad placement, switch to a higher‑paying ad network, or add relevant affiliate links.

Second, diversify income streams. A blog that relies only on AdSense caps its upside. Add a simple affiliate section, sell a digital product, or offer a sponsored post package. Even a modest e‑book can add $200‑$500 per month if you promote it to your existing readers.

Third, focus on audience quality. Visitors from the US, Canada, and Western Europe consistently bring higher RPMs. Tailor some of your content to those regions—use case studies, reviews, or guides that appeal to a global audience. This doesn’t mean abandoning local readers; it just adds a higher‑value layer.

Finally, track everything. Use Google Analytics for traffic, and set up a spreadsheet to log ad earnings, affiliate clicks, and product sales. When you see a spike, note which post drove it and replicate the style or topic. Over time the data will guide you toward the most profitable content mix.

Bottom line: Blog income isn’t a mystery—you just need the right stats and a plan. Check your RPM, add a few extra revenue streams, aim for high‑value traffic, and keep a close eye on the numbers. With those steps, turning a hobby blog into a solid side income is well within reach.