Best Blog Length in 2025: How Long Should Your Posts Really Be?

Ever wonder why some posts rank high while others disappear? It often comes down to length. Not too short, not too long—just the sweet spot that satisfies Google and keeps readers interested. Below we break down the numbers, the why, and how to pick the right count for your topic.

What Google Looks for in 2025

Google’s algorithm now values depth more than ever. A post that fully answers a query gets a boost, but only if it stays focused. Studies in 2024‑25 show that pages between 1,200 and 1,800 words rank best for most niches. Anything under 800 words usually lacks enough detail, while posts over 3,000 words can lose readers unless the topic truly requires it.

That’s why the “ideal” range is flexible. For how‑to guides, product reviews, or listicles, aim for 1,300‑1,600 words. For technical deep‑dives, 2,200‑2,500 words can work if you break up content with headings, images, and bullet points.

How to Pick the Right Length for Your Post

Start with the search intent. If people are looking for a quick answer, keep it tight—around 800‑1,000 words. If they want a complete walkthrough, plan for 1,500‑2,000 words. Use tools like Google’s “People also ask” box to gauge how many sub‑questions you need to cover.

Next, outline your article before you write. List the main points, then estimate 150‑200 words per point. A seven‑point outline will naturally land you in the 1,200‑1,400 word range, which is a safe bet for most topics.

Don’t forget readability. Divide the text with short paragraphs, h2 and h3 tags, and bulleted lists. Even a 2,000‑word post feels light when broken into bite‑size sections.

Finally, test and tweak. Publish a draft, watch metrics like average time on page and bounce rate, then adjust. If readers drop off after the first 600 words, you might be too long‑winded. If they scroll past 2,500 words without stopping, you could add more depth.

Remember, there’s no one‑size‑fits‑all rule. The goal is to give Google enough content to deem the page authoritative while giving readers exactly what they need. Keep the focus on value, not word count, and you’ll hit the sweet spot more often than not.